What is the primary index that tells you about the brand? Do you see themes and styles that evoke excellent cohesion, or instead, in your brand’s marketing materials? Your brand magazine what narrates everything about your business and products. ZEROPIXEL’s magazine design services in Lahore help build companies a professional index. We focus on the disparate colour schemes, typefaces, so that imagery does not belong together as a brand.
The visual brand identity of a company magazine is the chemistry of visual facets of your brand colour and typeface image with the layout. The brand book should evoke a particular feeling from your customers. The combination of the above elements should create a feel that’s both trustworthy and memorable, and full of personality. Brand book or magazine is the face of your company and the first thing your customers notice when they see your brand.
How to Identify Your Brand Identity
Our professional magazine printing services understand and know your audience. We here at ZEROPIXEL provide expert printing and design services for magazines as per your wants to appeal to your needs. We will then determine how best you can communicate visually with your customers. If your customers are lumberjacks, we are here to assist you in preparing your magazine with our magazine design services. Our team sets your style needs to be different than it would be if your customers were hair stylists.
Our Team Flourishes Your Brand Story
ZEROPIXEL flourishes your brand story to create a better visual brand identity. You need a good grasp of what you offer your customers and why. A small clothing brand with scrappy beginnings will likely need a different visual style than a massive, well-funded tech brand.
When crafting your brand story, we ensure:
- How best do we provide these services to your brand?
- How does your product help customers with design?
- How can we improve your brand worth?
- Why do we think this is important?
We Design Your Brand Personality
Our team helps you define your brand personality. A more serious brand will have a visual style through our printing company, contrasting with a more playful brand.
To build your brand personality, we figure out:
- How would we describe your brand?
- How would a consumer summarize your brand?
- How do you want people to experience your product or service?
- What kind of emotions do you want your brand images to evoke?
Elements of Company Magazine
Now, let’s explore the elements of visual brand identity and how you can use these elements to better form your visual style.
1. Brand Mark or Logo
Your brand mark is a signifier unique to your brand. It is your brand identity in its purest form and should immediately make people think of your company.
Your brand mark should match your company’s goal. If you sell products for gamers, your brand mark should be related to video games.
Also, we make sure to have different versions of your logo (black, white, and colour) so it can offset any background. Our team leads also make sure to do research about existing brand marks so you’re not infringing on anyone’s trademark. Once you have a distinct and unique logo, remember to register it legally to protect your brand identity.
2. Brand Colors
We work on a broad colour palette to give your magazine a distinct visual brand identity. Our marketing and brand designers help you choose two to four colours to apply across all your magazines.
We retain the same colour scheme all across your marketing materials like:
- Brand marks
- Text
- Imagery
- and other graphic elements.
We select primary, secondary, and complementary colours for your brand magazine. The graphic designers here at ZEROPIXEL write down your hex codes so you can use them again later.
How do Brand Colors Matter?
Your colours should look good together and be able to go with anything and everything. We ensure that your brand identity should be reflected in your colours. A brand geared toward plant people might use brighter colours than a brand geared toward seeing people.
3. Graphic Imagery
Selecting your source of photos would depend on your mock-up photos, stock photos, photo shoots or user-generated photos.
Graphic Imagery is all about the consistent style and treatment of images. Like other elements of visual brand identity, our printing company fits your brand’s personality in a hard layout—user-generated photos.
What Comes Under Graphic Imagery
Graphic imagery includes other visual forms like illustrations, GIFs, and infographics. Beyond photos and graphics, imagery is also about how you treat or edit the photos. Contrast, saturation, vibrancy, blurring, and tinting should all be considered, as filters create a specific look and feel. Decide on which treatments you want to use and apply them consistently.
4. Layout Finality Process
Finally, the last part of visual brand identity to take into account is the layout. The general layout of your marketing materials—like the position of your logo, text, and imagery—all encompass visual brand identity. The more static your layouts, the more cohesive and recognizable your imagery will be.
Final Thoughts
ZEROPIXEL prepares your visual identity with its magazine design services. Our team conducts research by testing new marketing trends. Once you have it set, writing everything down in a branding guide will help you create visuals with ease through our printing and design services here at our print shop online.
